After Facebook rolled out the now iconic "Like" button five years ago,it grew into a worldwide phenomenon –with 2.46 million posts per minute and it's still growing.
To make your brand fit what your customers are looking for, get behind these 3 big changes that will shake social media marketing this year.
1. Social media wants to be your e-wallet
Twitter and Facebook have been testing the implementation of a buy button. It’s a great e-commerce opportunity but brands have to balance hard selling with customer experience. Exclusive online sale events and limited edition merchandise are the best method of maximizing this feature.
2. Social media is about agile marketing
Think Oreo’s Superbowl Dunk in the Dark tweet and Kitkat’s #Bendgate.
Social media content posted at the right time as reactions to real events can result in massive coverage. 2015 will see more of these posts as their effectiveness increases.
3. Smart mobile devices become more social
In 2015, smart devices will improve their social intelligence. By listening to social media,a smart fridge can learn you’re planning a party and how many people have RSVP’d before alerting you to shop for groceries.
By listening to social media metrics in more sophisticated ways and responding accordingly – smart devices stand to revolutionize our way of life.
Is your brand ready for these big changes and other more to come? Listen to these trends that will keep brands moving. Review your social media sites and see how else you can make your content plan bigger and better with these revolutionary changes in mind. Download our comprehensive Digital Snapshot on the Philippine Market